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Experts Connection™ connects you, the business professional, with experts in career and professional development via teleseminars. Topics will be presented with an eye to the practical, rather than the theoretical, offering you the opportunity to put ideas into practice as soon as you hang up the phone. The topics are targeted specifically for the executive level professional, for the employed as well as those in transition. The teleseminars are formatted and timed to include your questions following the experts' presentations.

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NOT ON GOOGLE? DO YOU EXIST?
Glenn Raines

Guest Speaker: Glenn Raines, Founder of Social Media Moves; consultant to individuals and companies for personal brand strategies that attract business.
Date: Wednesday, August 25, 2010
Time: 4:00-5:30 PM Eastern, 1:00-2:30 PM Pacific


 

Class Description: Whether you are an executive looking for your next assignment or a business researching potential vendors, it is very likely the first thing a decision maker will do is “Google you.” Can you be found? How do you appear to be? Is it the image you want to communicate? Is it accurate?

Now you can influence that perception with a Google Profile. A Google Profile gives you the distinct advantage to create and manage your own content. You can use the reach and power of Google to deliver your message on the first page of the search results. Whether you’re in a career transition, building a consulting practice or seeking other business partnering opportunities, having both a Google and a LinkedIn profile gives people a 360 degree view of you. And while LinkedIn helps you build a quality network, the Google Profile gives you more areas for content, images and links to convey your unique value and subject matter expertise.

This presentation will focus on content development strategies, formats and tips on how your Google Profile can give you a competitive edge.

 

In this 90 minute session you will learn:

  • How to create a content strategy that showcases your unique value and subject matter expertise.
  • How a compelling storytelling narrative engages others to learn more about you.
  • How to incorporate testimonials from peers, colleagues and clients to enhance your credibility.
  • How to link your Google and LinkedIn profiles to give people a 360 degree view of you.
  • How to add links to any Powerpoint and video presentations to bolster your subject matter expertise.

About the Speaker:

Glenn Raines is Founder and Revealer of Value at Social Media Moves. He consults with individuals and businesses on ways to create a personal brand strategy that attracts others – whether they are prospective business partners, clients or executive recruiters. Glenn is a former VP, Internet Business Strategy at Citigroup and has been a Fortune 100 brand marketer, agency creative director, qualitative researcher and web strategist. Glenn works with executives to create a personal brand content strategy that leverages the reach and power of social media to achieve their specific objectives.

   
 

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