Date: Tuesday, April 14, 2015
Time: 2:00-3:30PM Eastern; 11:00-12:30 PM Pacific; 1:00-2:30PM Central
Guest Speaker: Mike Lorelli; Operating Partner at Falconhead Capital
now - Can't make the date? Your purchase includes access to the live broadcast as well as a full recording of the program to download and watch at your convenience.
Class Description: This webinar is designed to help make yourself marketable as a serious Board of Director candidate. Mike recommends that by age 50, 25% of your W-2 income should be from Board assignments. . . and rising. The stark reality is that there are only 58,000 outside board seats in the US, so if you get the interview, you need to get on 2nd base. But what do YOU do to get the calls?
Your desired approach is a carefully developed marketing plan to enhance your attractiveness as an outside Director candidate and build your confidence to deliver the knock-out punch in the interview process. You will develop a personal 'Skills Map', demonstrating how you fill a functional or experience void on a Board. This map will serve as an important part of your marketing plan to the recruiter or other executive leading the search process. The webinar covers the critical interview questions, and helps you crisply construct your answers, in a way that is natural to you.
In this 90 minute session you will learn:
- To better understand (and articulate) your reasons for seeking Board work
- The right path to muscle-build your Board credentials
- To create your messaging:
- Your Board Bio (different than your standard Bio)
- Your Board resume (different than your resume)
- Your LinkedIn profile. It's not just about your outbound marketing. You want to be "found" as recruiters find candidates on LinkedIn
- Crafting your value proposition
- Your elevator speech
- How to go to market
About the Speaker:
Mike Lorelli's background includes two assignments as a PepsiCo division president. He has been on the Boards of three publicly held companies, and chaired three Compensation Committees. He has also served on 7 private Boards. He is presently on the Boards of CP Kelco, iControl, Rita's Franchise Company, and Axxun. He has an MBA from NYU's Stern School of Business, and a Bachelor of Engineering from NYU's School of Engineering and Science. Mike is Masters level certified at both NACD (National Association of Corporate Directors), and The American College of Corporate Directors (CDG). He is presently an Operating Partner at Falconhead Capital, and Chairman of the Board of Rita's Italian Ices