Experts Connection™ connects you, the business professional, with experts in career and professional development via teleseminars. Topics will be presented with an eye to the practical, rather than the theoretical, offering you the opportunity to put ideas into practice as soon as you hang up the phone. The topics are targeted specifically for the executive level professional, for the employed as well as those in transition. The teleseminars are formatted and timed to include your questions following the experts' presentations.

Class Description: Do you believe that a well crafted resume, complete with quantified accomplishments and key words, is all you need to land that next senior level position? Do you know when to submit an Executive Bio rather than a Resume? Do you know how to craft a Brag Sheet and when to use it?

Today’s successful executive job search and career build is more of a marketing exercise than ever before. In the current marketplace, the executives who are accelerating their careers, building their brand and articulating their value are using a variety of tools that hit their targets in the most effective and compelling ways possible. The resume alone is a good tool…but today you need the whole toolbox.

But what documents/tools do you need to create a compelling marketing strategy? Which ones get the most traction? How do you build them, and how do you use them effectively.

In this high-energy 90 minute session, Ross will not only give you the 5 tools you must have in your tool kit -- LinkedIn Profile, Resume, Executive Bio, Brag Sheet and Brand Statement – but will also guide you through on how to build them…and when to use them.

In this 90 minute session you will learn:

• What constitutes an “integrated” marketing approach to building/advancing your career.
• Why each tool is a critical piece of the puzzle; and how they complement each other.
• Specific strategies on how to create each tool to be compelling and effective.
• Tips on when to use these tools.
• How these tools can be used to maximize your results.

About the Speaker:

Ross Macpherson is the President of Career Quest and a recognized expert in advanced career strategies – the strategies that put his clients miles ahead of the competition. A professional resume writer, professional interview coach, and professional job search strategist, Ross is a featured contributor in 18 leading career books, the creator of Awesome Interviews: Advanced Strategies to Ace any Interview, and publisher of his own free bi-monthly e-newsletter Career Accelerator distributed to thousands of motivated professionals and executives around the world.