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SOCIAL MEDIA FOR SMALL BUSINESSES
& SOLO ENTREPRENEURS: How to
Level the Playing Field
Guest Speaker:
Neal Schaffer; Social Media Strategist and Author of
Windmill Networking: Understanding, Leveraging & Maximizing
Linked-In
Date: Wednesday, December 16th, 2009
Time: 4:00-5:30 PM Eastern, 1:00-2:30 PM Pacific
Class Description: Did you know that we spend
more time on Facebook now than on any other internet site?
Did you know that we spend more time on social networking sites
than on our personal emails? Social media is now the convergence
of where we go to communicate…as well as…where we
go to look for information. This has significant implications
on how we can begin to utilize this new medium to market our
businesses. The internet revolution led to the birth of many
successful companies (i.e. Amazon.com). And now…Social
Media and all its facets…is once again leveling the playing
field allowing newer, smaller businesses and solo entrepreneurs
to compete effectively with larger, established businesses.
How can we navigate and start to market our businesses on all
of the different social media sites that exist? Do we need to
be active on all of these sites? Should we have a blog? What
are the advantages of a YouTube video?
How should we Tweet? Understanding of the Social Web and a sound
strategy of how to implement, will allow you to compete more
successfully without eating up your precious time and money.
In this 90 minute session you will learn:
- About the different types of social media sites that exist
…Word Press/Blogging, YouTube, Linked-In, Facebook and
Twitter…and what is right for your business.
- Why a blog is the centerpiece; the essential element to
any social media strategy.
- How many professionals are monetizing their knowledge through
social media with little upfront investment.
- How to create your social media strategy and how to take
your first steps to implement it.
- How to assess the success of your social media marketing.
- About social media advertising and the potential for demographic
segmentation.
About the Speaker:
Neal Schaffer is a passionate speaker, social
media strategist and author of Windmill Networking: Understanding,
Leveraging & Maximizing LinkedIn. He is also the creator
of the Windmill Networking blog (http://windmillnetworking.com),
a popular and trusted source for information on Linked-In, Twitter,
social networking and social media. Fluent in Japanese and Mandarin
with nearly two decades of successful sales and business development
experience in the technology industry in Asia, Neal brings a
practical and unique perspective in helping businesses and professionals
understand how to utilize social media…one that is grounded
in solid business logic.
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