Experts Connection™ connects you, the business professional, with experts in career and professional development via teleseminars. Topics will be presented with an eye to the practical, rather than the theoretical, offering you the opportunity to put ideas into practice as soon as you hang up the phone. The topics are targeted specifically for the executive level professional, for the employed as well as those in transition. The teleseminars are formatted and timed to include your questions following the experts' presentations.

Includes recording of the live presentation from June 22nd Pto watch & listen to when convenient once you have downloaded and saved it to your system.

Class Description: Using social media is a must to promote your company. And it’s about attraction marketing versus push marketing. Social media can be used to convey your company’s value and relevance, so you can attract the customers who want to engage and buy. This presentation will show how to align your company’s business objectives and brand messaging strategies with the key social media channels including LinkedIn, Twitter and Facebook. And will cover tactics such as repurposing your branded content so it works within the formats and advanced functionalities of both the LinkedIn Profile and LinkedIn Company Page. Other social media platforms such as Google, Flickr and YouTube will also be reviewed to boost your company’s search results, visibility to new prospects and drive traffic back to your website.

This is a hands-on, practical approach for companies looking for a smart and strategic way to use social media to grow their business.

In this 90 minute session you will learn:

• Align your business/brand messaging with key social media channels to attract and engage customers.
• Leverage both LinkedIn Profiles and Enhanced LinkedIn Company Page to promote your company.
• Turn your subject matter experts into effective “brand ambassadors” in social media networking.
• Leverage your existing investments in branded content using social media repurposing strategies.
• Enable others to share your brand content and their social networks for exponential exposure.
• Listen and immediately engage those interested in your brand and company.
• Engage other social media platforms (beyond LinkedIn) to boost your results and drive traffic.
• Manage your time and resources to sustain your social media efforts.
  

About the Speaker:

Glenn Raines is the “Revealer of Value” at Social Media Moves where he helps companies align their business objectives and brand strategies with social media channels for customer engagement. He authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web and leads workshops on social content marketing and personal branding. Glenn is a former agency brand copywriter and creative director; and VP, Internet Business Strategy at Citigroup. His current clients include The Royal Bank of Scotland where he is leveraging the bank’s subject matter experts and branded content in social media for new client acquisition.