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offering you the opportunity to put ideas into practice as soon
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LinkedIn For Executives: BEYOND
The Basics!

Guest
Speaker: Jason
Alba, Founder and CEO of JibberJobber.com
& author of I'm On LinkedIn - Now What?
Class Description: With almost 70 million
signups, LinkedIn maintains its leadership as the most important
network for executives, for professionals searching for business
alliances and for recruiters/ companies looking to hire. So
whether you are in transition and looking for your next opportunity,
or working as an independent consultant or managing a department/division
for a startup or established company, you need to understand
how to optimize LinkedIn for your purposes. LinkedIn has become
a “must have” rather than a “nice to have”
element in your marketing mix.
While this presentation will briefly review the basics, its
focus will be on advanced techniques using LinkedIn. Techniques
that will set you apart ….and help you optimize your time
and efforts.
In this 90 minute session you will learn:
- To increase the odds of being found by optimizing your
Profile.
- How to find key contacts.
- The best way to communicate with those with who you are
not connected…without paying for the upgrade.
- What to include in your communications to increase odds
of getting read and increase your perceived value.
- To maximize the value of LinkedIn Groups.
- How to regularly promote “your brand” in a
non-offensive way.
- How to use LinkedIn Answers to build your network and nurture
individual relationships.
About the Speaker:
Jason Alba is the founder and CEO of JibberJobber.com
and author of I'm on LinkedIn - Now What??? After a corporate
downsizing in 2006, Jason experienced firsthand the difficulties
of conducting a job search. Drawing on his extensive computer
software and IT experience, Jason analyzed the job search process
and developed JibberJobber.com.
Widely acknowledged as a leading career management evangelist,
Jason continues to spread the word to job seekers through his
blog.
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