Experts Connection™ for Recruiters connects you, the hiring professional, with experts in all phases of recruitment at the $100K+ level. Topics will be presented for timely practical application (rather than theoretical discussions), offering you the ability to implement the ideas as soon as you hang up the phone. The subject matter is designed for both corporate hiring professionals as well as independent recruiters. Topics will include a wide variety of timely issues relating to the employment of managers and executives across all disciplines and industries. The teleseminars are formatted to include your questions submitted at the time of registration as well as during the presentation.

Guest Speaker: Neal Schaffer; Social Media Strategist and Author of Windmill Networking: Understanding, Leveraging & Maximizing Linked-In.
Date: Wednesday, December 16, 2009
Time: 4:00-5:30 PM Eastern, 1:00-2:30 PM Pacific

Class Description: Did you know that we spend more time on Facebook now than on any other internet site? Did you know that we spend more time on social networking sites than on our personal emails? Social media is now the convergence of where we go to communicate…as well as…where we go to look for information. This has significant implications on how we can begin to utilize this new medium to market our businesses. The internet revolution led to the birth of many successful companies (i.e. Amazon.com). And now…Social Media and all its facets…is once again leveling the playing field allowing newer, smaller businesses and solo entrepreneurs to compete effectively with larger, established businesses.

How can we navigate and start to market our businesses on all of the different social media sites that exist? Do we need to be active on all of these sites? Should we have a blog? What are the advantages of a YouTube video? How should we Tweet? Understanding of the Social Web and a sound strategy of how to implement, will allow you to compete more successfully without eating up your precious time and money.

In this teleseminar you will learn:

• About the different types of social media sites that exist …Word Press/Blogging, YouTube, Linked-In, Facebook and Twitter…and what is right for your business.
• Why a blog is the centerpiece; the essential element to any social media strategy.
• How many professionals are monetizing their knowledge through social media with little upfront investment.
• How to create your social media strategy and how to take your first steps to implement it.
• How to assess the success of your social media marketing.
• About social media advertising and the potential for demographic segmentation.

About the Speaker:

Neal Schaffer is a passionate speaker, social media strategist and author of Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He is also the creator of the Windmill Networking blog (http://windmillnetworking.com), a popular and trusted source for information on Linked-In, Twitter, social networking and social media. Fluent in Japanese and Mandarin with nearly two decades of successful sales and business development experience in the technology industry in Asia, Neal brings a practical and unique perspective in helping businesses and professionals understand how to utilize social media…one that is grounded in solid business logic.