Experts Connection for
Business, connects you with experts across a variety of current
business topics via webinars. Topics will be presented with
an eye to the practical, rather than theoretical, offering you
the ability to begin to implement the ideas as soon as the presentation
is over. Topics will be chosen from a range of current issues
relating to sales, marketing, finance, operations and human
resources . The information will be presented by experts with
an established track record; appropriate for the spectrum of
businesses – both B2C and B2B, from sole proprietorships
to multi million dollar companies. The webinars are formatted
and timed to include your questions following the experts’
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now for our presentation on June 26th...
(includes live presentation on June 26th PLUS the
recording to watch & listen to when convenient once you
have downloaded and saved it to your system).
PINTEREST: HOW TO ‘PIN’ YOUR WAY TO BUSINESS SUCCESS
Neal Schaffer, Social Media Strategist
Date: Wednesday, June 26, 2013
Time: 2:00-3:30 PM Eastern, 11:00 AM -12:30 PM Pacific
Class Description: Class Description: While most businesses focus on Facebook, Twitter and LinkedIn for their social media marketing, you are probably missing out if you have not included Pinterest in your marketing mix. Statistics show that: Pinterest refers more social traffic than any other social network, except for Facebook. And… Pinterest users spend about twice as much as those coming from Facebook or Twitter. Popular websites (such as the cosmetics retailer, Sephora) have reported that Pinterest users spend 15 times more than Facebook users. While Pinterest has only 50 million users…this puts it ahead of such sites as CNN, MSN and ESPN.
Pinterest has a unique demographic; is appropriate for businesses selling directly to consumers or looking to build awareness with consumers. It has a visual way of showcasing your products and services. In fact, if your are marketing to a female demographic, Pinterest may be the second most important social network to your business, outside of Facebook.
Want to learn more about Pinterest’s unique demographic and functionality; what exactly “pinning” is and how companies are leveraging it for business success? This webinar will hand-hold you and your business into successfully establishing a robust presence on the site, manage your pinning and engagement and analyze what is working and what isn’t to best leverage the viral aspects of the platform.
This webinar is for newbies to Pinterest as well as for those who use it personally, but want to understand how to use it from a business perspective. It is also for those who want to take their Pinterest marketing to the next level.
In this 90 minute webinar you will learn to:
- Integrate Pinterest into your social media marketing program.
- Develop a Pinterest strategy.
- Create a robust Pinterest presence.
- Establish Pinterest boards that are aligned with your strategy.
- Grow your Pinterest following.
- Drive more traffic to your website through engagement with other “Pinners”.
- Hold a Pinterest contest.
- Analyze your Pinterest presence.
About the Speaker:
Neal Schaffer is a leader in helping businesses strategically leverage and maximize return on investment from social business. He is currently Senior Vice President of Social Media Strategy for Social 5150 and Vice President of Social Media Strategy for Green Dream Social. He is the author of two books on LinkedIn and the soon to be published 3rd book with Wiley entitled “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.” Neal is a frequent speaker, appearing at such media events as those sponsored by ABC and CBS and quoted in the Wall Street Journal, Bloomberg, Business Week, Yahoo! and American Express Open Forum. His consulting achievements include a Fortune 500 company and a celebrity with nearly one million social fans. Neal graduated from Amherst College and is fluent in Japanese, Mandarin Chinese in addition to English.