Experts Connection™ connects you, the business professional, with experts in career and professional development via teleseminars. Topics will be presented with an eye to the practical, rather than the theoretical, offering you the opportunity to put ideas into practice as soon as you hang up the phone. The topics are targeted specifically for the executive level professional, for the employed as well as those in transition. The teleseminars are formatted and timed to include your questions following the experts' presentations.

Executive Branding:
Once a Novelty; Now a Necessity!

Guest Speakers: Deborah Dib & Kim Batson
Date: Wednesday, March 22, 2006
Time: 4:00-5:00 PM Eastern, 1:00-2:00 PM Pacific

Class Description:
What is all the buzz about personal branding? Why has it become a revolution in executive career success? Discover how personal branding can catapult your career to higher heights than you’ve ever dreamed.

What will be covered in this class:
Uncovering the secrets of personal branding and how it
can work for executives who want to differentiate and compete to win in today’s increasingly crowded and volatile marketplace.

• What personal branding is and why it is vital to accelerating your career.
• Why personal branding is not marketing spin.
• How a strong brand helps you become the “hunted” instead of the “hunter”.
• The components of a powerful executive brand.
• Key strategies for identifying your executive brand.

Kim Batson and Deborah Dib, both Certified Personal Brand Strategists, are passionate proponents of the power of personal branding to increase career satisfaction and to move executives miles ahead of their peers. They frequently partner in developing and presenting brand-based career strategies for senior level corporate leaders.

Kim Batson assists technology executives in accelerating extraordinary careers and business success. Internationally known as the “CIO’s Coach”, she has a background in technology, management, sales, recruiting, career coaching, resume writing and personal branding. Kim is the founder and President of Career Management Coaching.com.

Deborah Dib, known as America’s Power Coach for Corporate Leaders, empowers CEOs and other C level clients to build the lives, organizations and legacy they want while generating robust profits, running ethical companies and having some fun. A career professional since 1989, she is a contributor to 30 books, serves on the Board of Directors of Career Masters Institute and was a founding member of the National Resume Writers’ Association.