Experts Connection™
connects you, the business professional, with experts in career
and professional development via teleseminars. Topics will be
presented with an eye to the practical, rather than the theoretical,
offering you the opportunity to put ideas into practice as soon
as you hang up the phone. The topics are targeted specifically
for the executive level professional, for the employed as well
as those in transition. The teleseminars are formatted and timed
to include your questions following the experts' presentations.
 YOUR JOB SEARCH IS A MARKETING PROJECT:
Learn Marketing Strategy from an Expert
Guest Speaker/Author: Michael
Goodman
Date: Wednesday, November
16, 2005
Time: 4:00-5:00PM Eastern, 1:00-2:00PM Pacific
Most marketing executives are “the shoemaker’s
kids” when it comes to planning their next career moves.
They probably don’t recognize the job search process as
a marketing project. And most non-marketing executives don’t
have a first-hand grasp of the role Marketing Strategy can and
should plan in finding and landing the job they want next.
In this one hour session with Michael, you’ll learn how
a professional marketing management consultant approaches a
marketing project – whether it’s for toothpaste,
insurance, healthcare services or your next job. Specifically,
this teleseminar will focus on:
- Marketing fundamentals for executive job seekers
- Assessing the product/market fit; identifying the right
target audience
- Positioning yourself – and why it’s critically
important to understand positioning.
- Strategic planning and the marketing mix.
- The importance of true market research in planning your
next career move
There will be time for individual questions and topics of specific
interest to the group.
Michael A. Goodman has spent his entire career as a professional
marketer. Prior to beginning his consulting practice, he held
senior management positions at Procter & Gamble, FritoLay
and International Playtex.
And he has interviewed dozens of recruiters, executives and
other experts in preparation for writing four books; two of
which are of particular interest to job seekers: The Potato
Chip Difference: How to apply leading edge marketing strategies
to landing the job you want and Rasputin For Hire:
An inside look at management consulting between jobs or as a second career.
His consulting company, Dialogue Marketing Group, Inc. serves
clients across a broad range of industries, from small and start-up
companies to boardrooms of the Fortune Top 25 – always
with a focus on delivering bottom-line results and achieving
mission-critical objectives.
|