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Facebook for Recruiting: Advanced Skills Class
Date: Thursday, October 23, 2014
Time: 2:00-3:30PM Eastern - 11:00AM-12:30PM Pacific
Guest Speaker: Jim Durbin, The Social Media Headhunter
Class Description: Targeted to recruiters and human resource professionals with a basic familiarity with Facebook recruiting, this class explores the next steps in finding and connecting with candidates.
The presentation is an advanced skills class. We'll do walk-throughs on how to make the best use of Facebook's Graph Search* with actual examples of searching for candidates for a variety of positions. We'll cover page design and posting jobs. Jim will also provide detailed instruction on proper etiquette, connection strategies, and potential objections. This will be a point-by-point demonstration best learned when the participant is sitting at their computer to follow along.
Facebook is the largest social network in the world, hosting over a billion profiles. Surveys of users report over 18 million using Facebook to get their latest job (compared to 10 million for LinkedIn). Social media is once again changing the recruiting profession…maximize your efforts by learning how to use this powerful tool.
In this 90 minute webinar you will learn:
- How to integrate Graph Search with sourcing to connect with candidates
- How to find the employees of a competitor
- How to maximize employee referrals
- Four more ways to connect with candidates after finding them on Facebook
- How to use your database to cheaply target niche candidates using the ad network
- Best practices for company page design
- Lots more live search examples
About the Speaker:
Jim Durbin is a retained search headhunter specializing in digital marketing. In addition to running a live desk, he's trained over 6,000 recruiters on his methods of social media recruitment. Prior to starting his firm in 2006, he was a top performer for national staffing firms and a nationally known blogger on recruiting and staffing.